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Write a paper (750-1,000 words) that analyzes how a specific
company has modified its marketing strategy based on new
technology, such as the internet, social media, artificial
intelligence, virtual reality, augmented reality, etc. In the analysis,
cover what the company did prior to using new technology (i.e.,
provide examples of previous marketing campaigns) and then
what the company is now doing. Additionally, answer the
question: Is this new technology relevant to the company’s target
audience? Why or why not?
Be sure to include these sections (use subheadings):
Marketing Strategy Prior to New Technology
Marketing Strategy Using New Technology
Relevance of New Technology to Target Audience